Privacy Policy

Lendus is dedicated to safeguarding and upholding your privacy. This document outlines the type of personal data we might hold about you and how we intend to use it. By navigating our website, you concur with the stipulations of this privacy policy and the general terms and conditions of this website. For any queries about this policy, please email

It’s essential to note that our website may feature links to third-party sites. Formulaic isn’t accountable for the privacy protocols of other entities or sites, and this policy exclusively pertains to data gathered on

For the context of data protection regulations, encompassing the UK Data Protection Act 2018, the EU General Data Protection Regulation (GDPR), the UK Privacy and Electronic Communications Regulations 2003 (PECR), and other pertinent regulations, the data controller is: Lendus  located at 35 Berkeley Square, London, W1J 5BF.

What data do we gather?
Personal data pertains to any details that can pinpoint an individual, such as names, contact specifics, and personal social media profiles. We securely store any personal data you provide. This might be when you get in touch, arrange a meeting through our online scheduling tool, or offer any other personal data.

How do we utilise this data?
We employ your personal details to supply the information you seek. Additionally, for our legitimate interests, we might use your data to manage our sites, including troubleshooting, data evaluations, tests, research, statistical undertakings, and for notifying you about modifications to our services. Furthermore, we use your data to present site content effectively for both you and your device, and to meet obligations from any contracts made between us. We assure not to sell your details to third parties or use your data for purposes other than those specified.

Legal basis for processing data
When you share personal data with us, our lawful basis for processing includes: Consent obtained through your acceptance on our cookie banner. Our genuine interest to liaise with clients as typical in our operations, which involves B2B marketing. If we’re unable to process this data, it would hinder our ability to communicate or potentially offer you our services.

Should a contractual agreement or financial transaction occur with us, we may keep the related data for up to 7 years after contract termination for legal reasons, like obligations under the Finances Act 2008. If you only use our contact form without any subsequent contract, we’ll retain the data for 3 years.

Cookie Usage
Cookies are small text files transferred to your device via your web browser for site recognition upon return. Formulaic uses tools like Google Analytics and Facebook to comprehend site traffic and user behaviour. The analytics data is sent to Google in the USA, protected under the EU-US Privacy Shield Treaty.

Learn more about Google Analytics & Meta data practices here:

Data Collected via Cookies
Cookies might capture details such as IP addresses, device IDs, pages viewed, duration, and search terms. This data aids us in enhancing our website and catering to user requirements. Such personal data is stored for a maximum of 26 months.

If you prefer not to store cookies, adjust your browser settings. Instructions for cookie management can be found on the Information Commissioner’s Office site.

Access to your data and rights
We aim for accuracy with your data. You have various rights, including access, correction, erasure, restriction, portability, and objection. To exercise GDPR rights, email us at or write to our address. We promise to address requests promptly, within a month from receiving them.

To raise concerns about your data’s handling, email If you’re unsatisfied with our actions or believe we’re not adhering to legal standards, contact the UK’s Information Commissioner’s Office.”